Hello! I'm Wendy
With 15+ years experience, I am a commercially focused Product and Marketing Leader with the ability to build and lead a range of teams, all working together to deliver common goals. I have experience at corporate level as well as with start-ups/ scale-ups. Relationship building at C-level and investor level with a focus on sales and partner enablement, go-to-market strategy and brand.
Curiousity leads me to work with tech brands and Web3 experiential events, mastering the use of AI. In love with the power of people and continue to work with community groups and charitable organisations, particularly with young people and the environment.
Wendy Blanton
GROWTH LEADER
+44 7815 455591
Email:
Location:
London, UK
Available for:
Sales/Marketing/Partnership Growth | GTM Strategies |
Non-Executive Director
Phone:
EXPERTISE
Growth Enablement
I empower your teams with the tools, knowledge, and processes to drive user acquisition, engagement and revenue. We go beyond sales enablement, optimising marketing, product and sales efforts for a unified growth engine. Together, we'll collaboration, optimise campaigns, and fuel sustainable business growth.
Go-to-market
I work with you to create go-to-market strategy (GTM) - the launchpad for a new product or service. I map the path to reach your target audience, position your offering for success and drive adoption. This strategic roadmap combines market research, competitor analysis, pricing strategy and marketing & sales tactics to ensure a smooth, impactful market entry.
Product Optimisation
I create the blueprint for building a powerful product impact from interpreting compelling focus groups messaging to deliver GTM and product market fit. . I will define your product essence, core goals, and target audience. This cohesive strategy guides the development of your product, messaging and identity.Together, we'll drive brand awareness, loyalty and business success.
EXPERIENCE
Wendy is my 'go-to' person for business Strategy and Growth - Her vast experience across large corporate, start-up and scale-up coupled with an ability to quickly understand value propositions and identify opportunities for growth is nothing short of amazing.
Ryan Lane, viva.com
SKILLS
Visionary & Critical Thinking
Relentless Execution
Motivational Leadership
Builds High-Performing Teams
Financial Acumen & Resource Management
Adaptable & Resilient
RECENT EXPERIENCE
2024
viva.com
Partner Growth Director
Develop and execute data-driven growth strategies across all relevant channels to achieve ambitious user acquisition, engagement, and revenue goals | Create Partnership Trifectas to drive wider outreach and success using several commercial models | Develop GTM strategies across hardware, software and service partners | Manage team within sales and client success to ensure revenue growth | Liaise with marketing team to develop omnichannel event and brand messaging
2023
Global Partnership Consultant
STENN
Established regular communication channels with partners (e.g., product focus grups, partner forums) | Lead partners with co-branded marketing materials and sales enablement tools | Built sales strategies globally across NAMER, APAC and Europe | Optimised channel outreach and growth enablement strategy across regions
2023
Product Consultant
Hertility
Led the development of a focus group-based, UX-driven GTM strategy for a new Menopause product launch | Created a comprehensive approach to product market fit and growth delivery | Developed a lead generation strategy using a combination of online and offline channels | Worked closely with technical team to deliver results
2023
Growth Officer
CULT LDN
Managed Business Dev, Marketing and Client Success teams
| Legal liaison with clients and agencies in Web3 | Launched
Metaverse Beauty Week | Proven PR coverage building
brand and reputation | Crisis management for events and
with pillar clients | Sales enablement and buyer journey
strategy | Client partner management
2022
Vyne
Marketing Director
Go to market strategy | Sales enablement strategy | Event
planning and strategy | Lead generation | Marketing
operations | focus group based, UX driven
product strategy|
2021-2022
VP Growth
VP Product
KodyPay
Responsible for growth strategy, sales and
marketing teams | referral, reseller and community
relationship management |proven growth track record with product from beta testing to scale-up | focus group based, UX driven
product strategy| B2B2C strategy